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Brandy Whalen is the co-founder of Kitcaster. The Kitcaster agency begins each company engagement with a deep understanding of your ideal podcast audience to deliver 100% customized appearances to match you with the perfect podcast placements. We explore the founding of Kitcaster, why the current PR process is broken, and how the new podcast media opportunity is fundamentally changing the way companies, people, and brands can get their message out to the world. We also hear about a very personal and compelling life story which led Brandy to become a part of the Big Waves Foundation in Colorado.