Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

EriK Peterson, CTO and founder of CloudZero, discusses the pivotal concept that every engineering decision is essentially a buying decision. He shares his journey from sales engineer to product manager, highlighting the critical need for considering cost as a nonfunctional requirement in software development. Erik emphasizes understanding unit economics, visualizing costs in terms of business impact, and aligning engineering efforts with business outcomes to drive innovation and improve margins through modernization initiatives. Check out the folks at https://cloudzero.com for more. Super cool platform and team!

The DiscoPosse Podcast is brought to you in thanks to GTM Delta.

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Gerry Neu from Tecflair joins for a fun discussion into the most important thing that a technology buyer/user should understand: being a good partner. Gerry brings true humility and pragmatism to his approach to building outcome-focused solutions using strong human and technology partnerships. It’s a master class in how to delight customers and to be a solid supporter of your own alliance partners and clients. 

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Leena Joshi is the co-founder & CEO at CloseFactor, helping sales teams multiply and accelerate their pipeline. This is a fantastic chat covering how we build human intelligence into automation and how to create good behaviors in the organization with technology and people.

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Tori Barker is an insightful marketer with a great podcast and consulting practice to help companies get their marketing to the top of their game! This is a great conversation and I am super thankful to Tori for the insights! 

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Scott Jones is the co-founder and Chief Scientist at Stackless. We chat on their freshly launched EstateJS platform. I’ve long been a fan of pragmatic approaches and the balance of opinionated solutions with open standards. Scott is a fantastic technologist and thinker, so this was a real pleasure to dive into what he and the team are doing.

Check out Stackless here: https://stackless.dev 

Join the Stackless Discord community here

Try out EstateJS which you can find on the GitHub project page

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Al Grego an award winning podcaster and musical talent who is the host of the Shop Talk and Yes, We Are Open podcasts. His approach to storytelling, and creating opportunity for both his company at Moneris, and his customers in the Canadian community, is a real inspiration. 

Al is also the lead singer in the Royal Pains and host of The Produce Stand podcast when he’s not busy traveling across the country capturing really great conversations and inspirational stories. 

We talk about how Moneris saw the opportunity as presented by Al that turned into a dream job and what could be the beginning of many companies realizing the power of the podcast and human connection. 

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Stephen Barr is someone whom I’ve long sought out as a guest. He’s been a real inspiration on how he connects people and technology with a fanatical focus on finding the right answer over being right. 

Stephen works with his team at CloudFix to solve for cloud cost and complexity, and through his work there and over the years in academia and the tech industry, he’s collected a lot of knowledge which he shares with everyone. It was a great chance to dive into a lot of topics and we also nerd out about audio/video because Stephen has that among his many talents. 

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Matt Butcher is CEO of Fermyon and they are solving a very interesting problem with the dev stack that has long been the dream of developers to fix. The promise of prototype to production in as few steps as possible has eluded the industry. Matt and the Fermyon team are trying to deliver what has been missing for far too long.

We talk about WebAssembly, startup challenges, solving hard problems by choosing the right abstractions and constraints, and much more.

Thank you, Matt, for a great conversation and make sure you all check out the team at Fermyon.

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

David Frank is the CEO and co-founder of Stonehaven LLC which is a really nifty FinTech startup that has done something rarely even attempted, and they’ve done so successfully. David’s focus on customer community, partner community, and company culture all come together in the trifecta of how to build a profoundly successful organization and raise value for all involved. 

It was a real pleasure to meet David who possesses a unique curiosity, humility, and drive to do better for himself and his surrounding communities. Make sure to check out David’s work at Stonehaven and connect with him on LinkedIn. 

Does your startup need strategic technical content? The team at GTM Delta is the leading Technical Marketing-as-a-Servcie company creating SEO-optimized, compelling technical marketing content that connects your company with technical users to help grow your credibility, and your pipeline.

Ori Weizman is a podcaster, technologist, tech evangelist, and all around fantastic human. Ori works at Silk who are doing some really neat things around database optimization for the public cloud so you should definitely check out their work. 

This is a deep discussion into what makes a technologists tick, how to really understand ourselves, and how to have an impact with what we do in the technology startup ecosystem. 

Thank you, Ori, for a really enjoyable and mindful conversation.