Ep 202 Steve Wiideman on SEO Success and Effective Content Marketing

Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda,Technicolor, Skechers, Meineke…

Ep 171 Jeff Coyle of MarketMuse on How to Change the Game of SEO, SEM, and Content Marketing

Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers. Jeff shares great insights into how we got to today’s way…